What is Influencer Marketing?
Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Some influencer marketing collaborations are less tangible than that – brands simply work with influencers to improve brand recognition.
An early example of influencer marketing involved YouTube celebrity PewDiePie. He teamed up with the makers of a horror film set in the French catacombs under Paris, creating a series of videos in which he underwent challenges in the catacombs. It was pitch-perfect content for PewDiePie’s 111 million subscribers and received nearly double the views as the movie’s trailer. Everybody won.
What works in Influencer Marketing
Carefully consider your approach to influencer marketing
- Be organized, put together a strategy, plan, and budget, and spend time on research
- Decide on your approach to finding influencers – find them organically, subscribe to a platform, or work through an agency
- Be patient and be human – people talking to people, not companies talking to companies
What doesn’t work in Influencer Marketing
Generalizing your approach to finding and making use of different influencers. One size doesn’t fit all influencers: tailor your approach to the specific influencer
Simply looking at the popularity of the influencer. Influence does not only mean popularity. Remember that your goal is to elicit a particular action from your customers. Don’t automatically assume that the people with the most followers are the influencers of a niche.
How to make money with influencer marketing?
-Good influencer marketing can be a win-win. Influencers make money by making sponsored posts for brands. They can even become brand ambassadors once they have proved their worth. Brands make money when they pick dedicated influencers with sizable target audiences matching the brand’s preferred customer base.